This lip-smacking, soul-satisfying wine needed a label that did it justice. So we collaborated with up-and-coming Phoenix artist Gino Belassen to dream one up. Gino’s work is grounded in storytelling—his desire to subtly communicate a tale, thought, or feeling through playful and sometimes irreverent means. For the Nevermind bottle, he taps the push-pull of wonder, infatuation, passion, and lust for a visual portrayal that complements the pulsating flavors in each bottle. 

The fruit is sourced from volcanic, gravel, and sandy-clay soils—a trifecta of old-vine terroirs that imbues the wine with a unique character and scents of laurel, juniper, rockrose, and pine. 

Each Cinsault grape was picked for freshness and minerality, early-morning whole-cluster pressed, and fermented in temperature-controlled stainless steel.

Upward Projects exclusive collaboration with Domaine Preignes Le Vieux. Domaine Preigns Le Vieux farms naturally sans pesticides or herbicides. Each plot of vines on the property is considered its own micro-terroir, with a unique cover crop plan adapted to the performance of the vines.

TASTING NOTES

Pomegranate, Red Cherry, Rhubarb, Wild Herbs, Sea Salt

COOK AT HOME

Layered Vegetable Tian, Bouillabaisse With Ample Rouille

PAIR WITH POSTINO

Smoked Salmon, Almond Hummus & Chopped Tomato Bruschetta, Tuscan Tuna Panini

LISTEN TO THIS

“Obsessed” by Calvin Harris

INSPIRE YOUR INNER CREATIVE

Finish your current page-turner on a blanket under the spring sunshine